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Privacy Policy

Last updated: November 2026

The Good Lead LLC is a web design, SEO, advertising, accessibility and software agency based in Scarsdale, New York. This policy explains what information we collect through thegoodlead.us, our forms, email, phone and messaging apps, and through the services we provide to clients, and how we use it.

Information you give us. Name, email address, phone number, company name, website address, service of interest, project details and anything else you include in a form, email, call or message.

Information collected automatically. IP address, browser and operating system, device type, pages visited, time on page, referring page, date and time of visit and approximate location (city or region). This information is collected through cookies and similar technologies.

Information from client projects. When you become a client, we handle the content, accounts and data needed to deliver the service: website content, product data, customer data stored in your website or application, advertising accounts, analytics accounts, email mailboxes and domain information. This data belongs to you; we process it only to deliver the service.

We use:

• Essential cookies needed for the site and forms to work.
• Google Analytics to measure traffic and understand which pages are useful.
• Google Ads conversion tracking and remarketing.
• Meta Pixel (Facebook/Instagram) conversion tracking and remarketing, when campaigns are running.
• Google reCAPTCHA or an equivalent anti-spam mechanism on forms.

You can block or delete cookies in your browser settings. You can opt out of Google's advertising personalization at adssettings.google.com and of Meta's at facebook.com/ads/preferences. We do not respond to "Do Not Track" browser signals.

• Responding to inquiries, quotes and consultation bookings.
• Delivering and supporting the services you ordered, including hosting, email and software.
• Invoicing and payment processing.
• Improving the website and measuring our marketing.
• Running advertising campaigns for our own services.
• Sending occasional marketing emails, which you can stop at any time with the unsubscribe link or by emailing us.
• Complying with legal obligations and protecting our rights, our clients and our systems.

We do not sell, rent or trade personal information. We share it only with:

• Service providers acting on our instructions under contract: hosting and infrastructure providers, email delivery services, payment processors (card and ACH), analytics and advertising platforms, scheduling tools, AI platforms used to produce content or analysis for your project.
• Legal requests, when required by law, subpoena or court order, or to protect rights and safety.
• Business transfers, in the event of a merger, acquisition or sale of assets, with notice to you.

Our website and services rely on third parties with their own privacy policies, including Google (Analytics, Ads, reCAPTCHA, Search Console, Business Profile), Meta (Pixel, WhatsApp), Microsoft Teams or Calendly for bookings, and the payment processors named on our invoices. We do not control their data practices.

When we perform SEO, AI search optimization, accessibility audits or advertising work, we may access your website, analytics, search console and advertising accounts and may process data about your customers contained in them. We use this data only for the service, keep access limited to what the work requires, and remove our access at the end of the engagement on request.

• Inquiries and quotes: up to 3 years after the last communication.
• Client project data and accounts: for the duration of the relationship plus up to 5 years for accounting and legal purposes.
• Website and email hosting data: for the duration of the care plan, then deleted 30 days after cancellation unless you request an export.
• Analytics data: platform default retention (Google Analytics: 14 months by default).
• Marketing data: until you opt out or ask for deletion.

Anyone may ask us to access, correct or delete their personal information, or to stop marketing communications, by emailing contact@thegoodlead.us. We answer within 30 days.

California residents (CCPA/CPRA). You have the right to know what personal information we collect, to request its deletion, to opt out of its sale or sharing (we do not sell personal information and only share it for advertising measurement as described above), and not to be discriminated against for exercising these rights. Requests are answered within 45 days.

Visitors from outside the United States. Our services are intended for businesses in the United States. If you contact us from the European Economic Area or the United Kingdom, you have the rights provided by the GDPR (access, rectification, erasure, restriction, portability, objection and withdrawal of consent); our legal basis is your consent or our legitimate interest in responding to you.

We use SSL/TLS encryption, secure hosting with backups, access controls and regular software updates. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Our website and services are not directed at anyone under 16. We do not knowingly collect information from children; if we learn that we have, we delete it.

Our website may link to other sites. This policy does not cover them.

We may update this policy. Material changes are reflected in the "Last updated" date at the top of this page.

The Good Lead LLC
Scarsdale, NY 10583
contact@thegoodlead.us — (914) 218-0747